KING & PRINCE SEAFOOD (the “Company”, “our” or “we”) has developed this privacy policy out of respect for the privacy of our customers and clients, visitors to our website, and other individual consumers. This policy describes the personal information we collect, use, and disclose about individual consumers who visit or interact with this website, visit any of our offices or facilities, purchase or inquire about any of our products or services, contract with us to purchase products, or otherwise interact or do business with us.

Whenever you visit our website, we will collect some information from you automatically simply by you visiting and navigating through this site, and some voluntarily when you submit information using a form on the website, enroll in or subscribe to our enewsletter or marketing communications, request information, or use any of the other interactive portions of our website. Through this website, we will collect information that can identify you and/or your activity.

Additionally, whenever you communicate, interact or do business with us, whether online or at any of our physical locations or facilities, we will be collecting personal information from you or about you in the course of our interaction or dealings with you.

When applicable, this privacy policy applies to “Consumers”, including customers, as defined under various U.S. federal and State consumer privacy laws and all laws implementing, supplementing, or amending the foregoing, including regulations promulgated thereunder (collectively, “U.S. Privacy Laws”). The meaning of “personal information” may be defined based on your state of residence: in this policy, it means any information that can reasonably be used to identify an individual.

This policy does not apply to information collected from or about job applicants regarding their application for employment or candidacy. If you are a job applicant, and a California resident, who is a current or former applicant you may request information regarding our applicant privacy by sending an email to marketing@kpseafood.com.

This policy does not apply to our current and former employees and their family members, dependents, and beneficiaries; if you are a California resident who is a current or former employee of the Company or a family member, dependent, or beneficiary of any of our current or former employees, you may request access to our Employee Privacy Policy by sending an email to marketing@kpseafood.com.

Collection of Personal Information and Sensitive
Personal Information

Based on your specific transactions and interactions with us or our website, we will or may collect, and we have in the last 12 months collected, the following categories of personal information about you. For each category of information, the categories of third parties and service providers to whom we have disclosed the information in the last 12 months are referenced below. In jurisdictions where required by law, we limit our collection of personal information to what is reasonably necessary and proportionate to provide or maintain the services you have requested or reasonably expect in the context of your relationship with us. The examples provided for each category are not intended to be an exhaustive list or an indication of all specific pieces of information we collect from or about you in each category, but rather the examples are to provide you a meaningful understanding of the types of information that may be collected within each category.

Category	Personal Identifiers
Examples	Name, driver’s license or state identification card number, Company ID number.
Disclosed To in Last 12 Months	Promotional or other fulfilment vendorsMarketing support vendors and vendors that support managing or hosting the websiteCommunication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, or text/SMS, phoneLead providers (referral sources)Transaction support vendors (e.g., check guaranty, payment processors)Data analytics vendorsSocial media platforms (e.g., LinkedIn, YouTube, Facebook)Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigatorsSecurity and risk management vendors, including IT, cybersecurity, and privacy vendors and consultantsInsurance carriers, administrators, and brokersCorporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services)Our affiliates, including parent entities, subsidiaries, associations, and affiliated entities
Sold To / Shared With	For data collected through our website, we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, including, for example, Google, Google Analytics, Twitter, YouTube, or LinkedIn, and we also share the data with these third parties for targeted and cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for targeted or cross-context behavioral advertising.

Category	Contact Information
Examples	Business postal or mailing address, email address, phone number, cell phone number.
Disclosed To in Last 12 Months	Promotional or other fulfilment vendorsMarketing support vendors and vendors that support managing or hosting the websiteCommunication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, phoneLead providers (referral sources)Transaction support vendors (e.g., check guaranty, payment processors)Data analytics vendorsSocial media platforms (e.g., LinkedIn, YouTube, Facebook)Consumer reporting agencies or credit reporting agenciesConsulting and investigation firms, including HR consultants, safety consultants, and workplace investigatorsSecurity and risk management vendors, including IT, cybersecurity, and privacy vendors and consultantsInsurance carriers, administrators, and brokersCorporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services)Our affiliates, including parent entities, subsidiaries, associations, and affiliated entities
Sold To / Shared With	For data collected through our website, we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, including, for example, Google, Google Analytics, Twitter, YouTube, or LinkedIn, and we also share the data with these third parties for targeted and cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for targeted or cross-context behavioral advertising.

Category	Account Information
Examples	Username and password for Company accounts and systems, and any required security or access code, password, security questions, or credentials allowing access to your Company accounts.
Disclosed To in Last 12 Months	Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Sold To / Shared With	Not sold for monetary or other valuable consideration. Not shared for targeted or cross-context behavioral advertising.

Category	Protected Classifications
Examples	religious affiliation.
Disclosed To in Last 12 Months	Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services)Our affiliates, including parent entities, subsidiaries, associations, and affiliated entities
Sold To / Shared With	Not sold for monetary or other valuable consideration. Not shared for targeted or cross-context behavioral advertising.

Category	Commercial or Transactional Data
Examples	Information regarding products or services provided, purchasing history.
Disclosed To in Last 12 Months	Financial InstitutionsPromotional or other fulfilment vendorsMarketing support vendors and vendors that support managing or hosting the website Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, or phoneOur affiliates, including parent entities, subsidiaries, associations, and affiliated entitiesLead providers (referral sources)Transaction support vendors (e.g., check guaranty, payment processors)Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultantsInsurance carriers, administrators, and brokersCorporate customers (meaning an entity, as opposed to a natural person, that purchases any of our products or services)
Sold To / Shared With	Not sold for monetary or other valuable consideration. Not shared for targeted or cross-context behavioral advertising.

Category	Internet Network and Computer Activity
Examples	Date and time of your visit to this website; webpages visited; links clicked on the website; browser ID; browser type; device ID; operating system; form information downloaded; domain name from which our site was accessed; search history; and cookies; internet or other electronic network activity information related to usage of Company networks, servers, intranet, or shared drives, as well as Company-owned computers and electronic devices, including system and file access logs, security clearance level, browsing history, search history, and usage history.
Disclosed To in Last 12 Months	Marketing, tracking, and retargeting vendors and vendors that support managing or hosting the websiteTransaction support vendors (e.g., check guaranty, payment processors)Data analytics vendorsBehavior analytics vendorsVideo content hosts and platforms (e.g., Vimeo, YouTube)Social media platforms (e.g., YouTube, LinkedIn, Facebook)Ad trackers (e.g., Google Ads)Our affiliates, including parent entities, subsidiaries, associations, and affiliated entitiesSecurity and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Sold To / Shared With	For data collected through our website, we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, including, for example, Google, Google Analytics, Google Ads, Bing, Twitter, YouTube, and LinkedIn, and we also share the data with these third parties for targeted and cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for targeted or cross-context behavioral advertising.

Category	Form and other Electronic Submission Data
Examples	Data submitted through the website, including Contact Us forms, and search bar queries.
Disclosed To in Last 12 Months	Promotional or other fulfilment vendorsMarketing support vendors and vendors that support managing or hosting the websiteCommunication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, or text/SMS, phoneLead providers (referral sources)Transaction support vendors (e.g., check guaranty, payment processors)Data analytics vendorsSocial media platforms (e.g., LinkedIn, YouTube, Facebook)Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigatorsOur affiliates, including parent entities, subsidiaries, associations, and affiliated entitiesSecurity and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Sold To or Shared With	We sell this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, including, for example, Google, Google Analytics, Google Ads, Bing, Twitter, YouTube, Vimeo and LinkedIn, and we also share the data with these third parties for targeted and cross-context behavioral advertising.

Category	Geolocation Data
Examples	IP address and/or GPS location, latitude & longitude.
Disclosed To in Last 12 Months	Data analytics vendorsSecurity and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Sold To / Shared With	For data collected through our website, we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, including, for example, Google, Google Analytics, Google Ads, Bing, Twitter, YouTube, Vimeo, and LinkedIn, and we also share the data with these third parties for targeted and cross-context behavioral advertising.

Category	Video Content Analytics Information
Examples	Video content hosts and platforms (e.g., YouTube) that may collect or receive user interaction data when videos are played, paused, or viewed on our Site.
Disclosed To in Last 12 Months	Third-party platforms that host or stream videos
Sold To / Shared With	For data collected through our website, we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, including, for example, Google, Google Analytics, Google Ads, YouTube, and Vimeo, and we also share the data with these third parties for targeted and cross-context behavioral advertising.

Category	Mobile Device Data
Examples	Information collected when you navigate, access or use any of our websites via mobile device, including device type, software type; data identifying your device if you access our business networks and systems, including cell phone make, model, and serial number, cell phone number, and cell phone provider.
Disclosed To in Last 12 Months	Marketing support vendors and vendors that support managing or hosting the websiteTransaction support vendors (e.g., check guaranty, payment processors)Data analytics vendorsSecurity and risk management vendors, including IT, cybersecurity, and privacy vendors and consultantsOur affiliates, including parent entities, subsidiaries, associations, and affiliated entities
Sold To / Shared With	For data collected through our website we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, including, for example, Google, Google Analytics, Google Ads, Bing, Twitter, YouTube, Vimeo, and LinkedIn, and we also share the data with these third parties for targeted and cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for targeted or cross-context behavioral advertising.

Category	Visual, Audio, or Video Recordings
Examples	Your image when recorded or captured in surveillance camera footage or pictures of you taken on our premises or at our events or that you share with us; audio recordings of calls and virtual meetings as disclosed to you at the time of the call.
Disclosed To in Last 12 Months	Consulting and investigation firms, including human resources consultants, safety consultants, and workplace investigatorsSecurity and risk management vendors, including IT, cybersecurity, and privacy vendors and consultantsOur affiliates, including parent entities, subsidiaries, associations, and affiliated entities
Sold To / Shared With	Not sold for monetary or other valuable consideration. Not shared for targeted or cross-context behavioral advertising.

Category	Facility & Systems Access Information
Examples	Information identifying you, if you accessed our secure company facilities, systems, networks, computers, and equipment, and at what times, using keys, badges, fobs, login credentials, or other security access method.
Disclosed To in Last 12 Months	Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultantsOur affiliates, including parent entities, subsidiaries, associations, and affiliated entities
Sold To / Shared With	Not sold for monetary or other valuable consideration. Not shared for targeted or cross-context behavioral advertising.

Categories of Sensitive Personal Information Collected or Processed

Of the above categories of Personal Information, the following are categories of Sensitive Personal Information the Company may collect from or about consumers or independent contractors:

Account Information (your Company account log-in, in combination with any required security or access code, password, or credentials allowing access to the account)
Protected Classifications (religious affiliation)
Geolocation Data (IP address and/or GPS location, latitude & longitude)

Personal information does not include:

Publicly available information from government records.
Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer or independent contractor, or from widely distributed media.
Information made available by a person to whom the consumer or independent contractor has disclosed the information if the consumer or independent contractor has not restricted the information to a specific audience.
Deidentified or aggregated information.

Sources of Personal Information

We may collect your personal information from the following sources:

You the consumer or independent contractor, when you visit the website and voluntarily submit information through forms on the website, when you visit any of our offices or facilities, when you purchase or inquire about any of our products or services, when you enter into a contract to perform services for us
Our employees, contractors, vendors, suppliers, guests, visitors, other consumers, and customers based on your interactions with them (if any)
We utilize cookies to automatically collect information about our website visitors
Surveillance cameras at our physical locations
Social media platforms (e.g., Twitter, LinkedIn, YouTube, Facebook)
Lead generators and referral sources
Credit and consumer reporting agencies
Company-issued computers, electronic devices, and vehicles
Company systems, networks, software applications, and databases you log into or use in when interacting with our website, or otherwise interacting with us in any other capacity, including from vendors the Company engages to manage or host such systems, networks, applications or databases
Third-party customer databases

To Whom We Disclose Personal Information

We may disclose, sell, or share your personal information to/with the following categories of service providers, contractors, or third parties:

Promotional or other fulfilment vendors
Marketing, tracking, and retargeting vendors and vendors that support managing the website
Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, or phone
Lead providers (referral sources)
Transaction support vendors (e.g., check guaranty, payment processors)
Data analytics vendors
Behavior analytics vendors
Video content hosts and providers (e.g., Vimeo, YouTube)
Social media platforms (e.g., Twitter, LinkedIn)
Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigators
Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
Insurance carriers, administrators, and brokers
Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services)
Our affiliates, including parent entities, subsidiaries, associations, and affiliated entities

Reasons Why We Collect, Use, Retain, and Disclose Personal Information

We may collect and disclose your personal information for any of the following business purposes:

To fulfill or meet the purposes for which you provided the information, or a purpose reasonably associated with the context in which you provided the information and consistent with reasonable consumer expectations.
To provide you or our customers and clients with the requested services.
To process, complete, and maintain records on transactions.
To provide recall information on products and services.
To retain your selection for text opt in/opt out to ensure customers who opted out are not sent any text messages.
To schedule, manage and keep track of customer appointments.
To maintain records of when customers decline a service or sale.
To respond to consumer inquiries, including requests for information, customer support online, phone calls, and in-person inquiries.
To provide interest-based and targeted advertising.
To comply with our contractual obligations to our marketing partners and vendors.
To engage in corporate transactions, including mergers, acquisitions, and joint ventures, as well as due diligence in proposed or pending corporate transactions.
To contact you by email, telephone calls, mail, SMS, or other equivalent forms of communication regarding updates or informative communications related to the functionalities, services, or other information you requested or asked the Company to provide to you.
To embed and display video content hosted on third-party platforms.
To enable user interaction with hosted video content.
To improve user experience on our websites and client portals.
To understand the demographics of our website visitors.
To detect security incidents.
To debug, identify, and repair errors that impair existing intended functionality of our website.
To protect against malicious or illegal activity and prosecute those responsible.
To verify and respond to consumer requests.
To prevent identity theft.

Do We Sell Your Information?

We do NOT and will not sell or share your personal information in exchange for monetary consideration. However, we may sell or share some of your information to third parties for other valuable consideration, as noted in the tables above.

We may sell or share your personal information for the following business or commercial purposes:

To improve your experience on our website;
To send you advertisements that are tailored to your interests;
To generate leads for advertising and marketing;
To receive data analytics.

Other than these exceptions, we do not and will not disclose your personal information to any third party in exchange for monetary or other valuable consideration or share your personal information for cross-context behavioral advertising.

Notice of Right to Opt-Out of the Selling and Sharing of Your Information

Depending on the state where you reside, you have the right to tell us NOT to sell your personal information or share it for cross-context behavioral advertising. You have the full and free right to opt-out of our disclosure of your personal information to any third parties where the disclosure constitutes “selling” or “sharing” as defined by applicable state privacy laws. You may exercise your right to opt-out without fear of discrimination for doing so. To opt-out of our selling or sharing of your information, meaning, we will not disclose your information to third parties for any monetary or other valuable consideration, you can do any of the following:

Click HERE to be taken to an online opt-out submission form.
Visit our website at: www.kpseafood.com. Click on “Do Not Sell or Share My Personal Information” to be taken to an online submission form [DK1] .
You can use a Global Privacy Controls (GPC) signal. King & Prince Seafood will process opt-out preferences from GPC signals, which are in formats commonly used and recognized by businesses, such as an HTTP field header, as requests to opt-out of sale or sharing. The GPC signal opt-out will only apply to the browser you are using on your device; it will not apply to other browsers and/or devices to which GPCs are not activated or to offline sales.
If you are unable to submit an opt-out through any of the above methods, please call our toll-free privacy line at 1-800-632-5464 for assistance and a representative will assist in meeting your needs.

You can have an authorized agent submit a request on your behalf. To submit an opt-out through use of an authorized agent, you must provide that agent with written permission signed by you to submit an opt-out on your behalf, except when using an opt-out preference signal. The authorized agent may call our toll-free privacy line at 1-800-632-5464 to make the opt-out request and for directions for submitting the proof of authorization and the authorized agent’s proof of identification to the Company. We maintain the right to deny any request from an authorized agent that does not submit sufficient proof that they have been authorized by you to act on your behalf.

A request to opt-out need not be a verifiable consumer request. However, we may deny a request to opt-out if we have a good faith, reasonable, and documented belief that a request to opt-out is fraudulent. If we deny your request to opt-out, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent.

Opt-Out Preference Signals

Opt-out preference signals provide consumers with a simple and easy-to-use method by which to exercise the right to opt-out of the selling and sharing of their information. Global Privacy Controls (GPC) or Universal Opt-Out Mechanism (UOOM) are user-enabled opt-out preference signals which can communicate a user’s “Do Not Sell or Share” request on behalf of the person or device. We will process opt-out preferences from GPC and UOOM signals which are in formats commonly used and recognized by businesses, such as an HTTP field header. We will treat a consumer’s use of GPCs or UOOMs as a valid request to opt-out of the selling and sharing of information for that browser. We currently do not connect browser use to particular consumers and, as such, you will need to use GPCs or UOOMs on all browsers in which you access our website and use our opt-out form to opt-out of offline sales.

Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals or other mechanisms (with the exception of GPCs and UOOMs) that provide a choice regarding the collection of personal information about activities over time and across different websites or online services. We encourage users who have DNTs to use GPCs or UOOMs.

Use and Disclosure of Sensitive Personal Information

We do not and will not use or disclose your sensitive personal information for purposes other than the following:

To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.
To detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information.
To resist malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions.
To ensure the physical safety of natural persons.
For short-term, transient use.
To perform services on behalf of the Company.
To verify or maintain the quality or safety of a product, that is produced or sold by the Company, and to improve, upgrade, or enhance the service or product that is sold by the Company.
For purposes that do not involve inferring characteristics about consumers and contractors.

U.S. Consumer Privacy Rights

Under the applicable U.S. Privacy Laws, depending on your state of residence, consumers may have the following rights, which can be exercised directly or, in certain cases, through an authorized agent:

Consumer Right	Description
Right to Know	You may, depending on your state of residence, have the right to request, (1) the categories of personal information we have collected about you, (2) the categories of sources from which the personal information was collected, (3) the business or commercial purpose for collecting, selling, or sharing this information, (4) the categories of third parties with whom we share or have shared your personal information, (5) as applicable, the categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each category of third parties to whom the personal information was sold or shared, (6) the categories of personal information that we have disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose, and (7) the reasons behind any profiling decisions made about you, the data used in making those decisions, and the actions you can take to secure a different decision in the future.
Right to Access	You may, depending on your state of residence, have the right to request that we disclose to you, free of charge, the specific pieces of personal information we have collected about you.
Right to Portability	You may, depending on your state of residence, have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal information to another person.
Right to Confirm	You may, depending on your state of residence, have the right to confirm if we are processing your Personal Information and to access your Personal Information, as just stated above.
Right to Delete	You may, depending on your state of residence, have the right to request that we delete personal information that we collected from you, subject to certain exceptions.
Right to Correct	You may, depending on your state of residence, have the right to request we correct inaccurate personal information (to the extent such an inaccuracy exists) that we maintain about you.
Right to Opt-Out	You may, depending on your state of residence, have the right to opt-out of certain uses or disclosures of your personal information, including opting out of the selling of your personal information or the sharing of such information for cross-context behavioral advertising purposes. To learn more about this right and how to exercise it, please refer to the detailed discussion in the section above.
Right to Limit Sensitive Personal Information Processing	You may, depending on your state of residence, have the right to direct businesses to limit their use and disclosure of Sensitive Personal Information if we use or disclose it beyond certain internal business purposes. Where applicable, we will treat such a request as a revocation of any consent that you may have provided to your processing of Sensitive Personal Information.
Right to Non-Discrimination	You have the right to not be discriminated or retaliated against for exercising any of the above rights.
Right to Appeal	You may, depending on your state of residence, have the right to appeal our refusal to take action on a request.

Notice of Right to Opt-Out of Profiling, Automated Decision Making, and Targeted Advertising

Depending on your state of residence, you may have the right to opt out of targeted advertising and selling of your data. You may submit a request to exercise this right by submitting a request through one of the two options provided in the “Submitting a Consumer Request” section below.

Depending on your state of residence, youmay have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. While you have the right to make this request, we do not currently use profiling in this manner.

Submitting a Consumer Request

You can submit any of the above types of consumer requests through either of the two (2) options below:

Submit an online request on our website at (Insert website form link here)
Call our privacy toll-free line at 1-800-632-5464.

How We Will Verify That It Is Really You Submitting The Request:

When you submit a Right to Know, Right to Access, Right to Delete, or Right to Correct request through one of the methods provided above, we will need to confirm your state of residence to determine which rights apply and then we will need to verify your identity.

We will ask you to provide some information in order to verify your identity and respond to your request. Specifically, we will ask you to verify information that can be used to link your identity to particular records in our possession, which depends on the nature of your relationship and interaction with us. This process may require us to request additional personal information from you, including, but not limited to, your first name, last name, email address, phone number, state/province of residence, and/or country. During verification, we will only request the minimum personal information necessary to correctly identify you for the purpose of fulfilling your request.

In certain circumstances, we may decline a request to exercise the rights described above, particularly where these rights are not available in your state, or when we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with your request.

Retention of Personal Information

We will retain each category of personal information in accordance with our established data retention policy and practice. In deciding how long to retain each category of personal information that we collect, we consider many criteria, including, but not limited to the business purposes for which the Personal Information was collected; relevant federal, state and local recordkeeping laws; applicable statute of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations.

We apply our data retention procedures on an annual basis to determine if the business purposes for collecting the personal information, and legal reasons for retaining the personal information, have both expired. If so, we will purge the information in a secure manner.

Third Party Vendors

We may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose.

Business Transfers

In the event we sell or transfer a particular portion of its business assets, information of consumers, and contractors may be one of the business assets transferred as part of the transaction. If substantially all of our assets are acquired, information of consumers and may be transferred as part of the acquisition.

Compliance with Law and Safety

We may disclose specific personal and/or Sensitive Personal Information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect our employees or the public.

Use of Cookies, Pixels, and Other Tracking Technologies

Our website may store or retrieve information on your browser, mostly in the form of cookies. A cookie is a small piece of data (text file) that a website – when visited by a user – places on the user’s device to remember information about the user, such as the user’s language preference or login information.

This type of cookie is set by us and is referred to as a “first-party cookies.” Our website uses first-party cookies primarily to make the website work as you expect it to. For example, we use the information we collect through first-party cookies to allow you to navigate between pages efficiently, analyze how well our website is performing, and understand the content that you spent the most time reviewing. In some cases, we use first-party cookies to store information that we use for targeted advertising.

We also incorporate cookies and similar technologies, such as pixels, tags, and web beacons, from outside our website’s domain (“third-party cookies”). Third-party cookies gather information to enable our vendors to provide a range of services to us, including targeted advertising and measuring the success of our advertising campaigns.

Below is a detailed list of the categories of first- and third-party cookies we use on our website. You can prevent the collection of data by non-necessary preference, statistics, and marketing cookies by clicking on [INSERT LINK FOR COOKIE PREFERENCE CENTER FOR OPT-OUT] in our website footer and toggling off the related functionality.

How we use cookies

We make use of cookies under the following circumstances and for the following reasons:

Provide you with services available through the website and to enable you to use some of its features
Authenticate users and prevent fraudulent use of user accounts
Identify if users have accepted the use of cookies on the website
Compile data about website traffic and how users use the website to offer a better website experience
Understand and save visitor preferences for future visits, such as remembering your login details or language preference, to provide you with a more personal experience, or to avoid you having to re-enter your preferences every time you use the website
Track your browsing habits to enable us to show advertising which is more likely to be of interest to you, including advertising by third parties on our website

Necessary Cookies

Necessary cookies are essential for the website to function properly and cannot be switched off in our systems. They are usually only set in response to a site visitor’s request for services, such as a visitor setting their privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but blocking these cookies will prevent the website from working correctly or might prevent the Website from working at all.

Non-Necessary Cookies

Non-Necessary cookies are not essential to the website functionality but serve some other unique purpose in three subcategories:

“Statistics” cookies (sometimes referred to as static cookies) collect information about the user’s behavior on the website without collecting personal information, for example:

Pages the user visits.
Ads the user views.
Ads or site features that the user clicks.

“Preference” cookies (sometimes called functional cookies) track and remember the user’s preferences and past choices on the website to provide a personalized user experience. For example, functional cookies can collect:

Usernames
Passwords
Regions

“Marketing” cookies (sometimes called tracking or advertising cookies) can track:

Content the user views
Links the user follows
The user’s browser and device information and IP address

Please note: Organizations can use marketing cookies to track and influence users by building user profiles or displaying advertisements.

Information on Some of the Cookies in Use on our Site

For information on some of the cookies we use on our site, please review the policies from some of our vendors:

Cookie Management

You can control and manage cookies associated with your browser. If you are interested in controlling and managing cookies from your browser including any set by our Website, please refer to http://www.allaboutcookies.org/manage-cookies/index.html for information on different ways to configure your browser’s cookie settings.

If you want to clear all cookies left behind by the websites you have visited, here are links where you can download three third party programs that clean out tracking cookies.

You may delete cookies from your web browser at any time or block cookies on your equipment, but this may affect the functioning of or even block the website. You can prevent saving of cookies (disable and delete them) by changing your browser settings accordingly at any time. It is possible that some functions will not be available on our website when use of cookies is deactivated. Check the settings of your browser. Below you can find some guidance:

Do Not Track (DNT) is a privacy preference that users can set if they do not want web services to collect information about their online activity. We do not respond to DNT signals with the exception of Global Privacy Controls as explained above in the section of this policy on “Opt-Out Preference Signals”.

You can adjust your advertising preferences on mobile devices through your device settings. Below you can find guidance based on your mobile device type:

DAA and NAI

Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain self-regulatory programs along with websites where people can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at http://optout.aboutads.info/, or visit the NAI’s opt-out portal available at http://optout.networkadvertising.org/?c=1.

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering found here: https://youradchoices.com/appchoices.

Non-Participant Opt-Out Options

Some of our vendors do not participate in the DAA or NAI self-regulatory programs for online behavioral advertising or have developed their own processes for allowing consumers to opt-out: https://branch.app.link/optout
Some devices and apps do not have access to web-based browser cookie opt-outs. To learn more about the advertising opt-outs provided by your mobile device’s operating system (like iOS and Android) or the device manufacture, click here.

External Links

Our website contains links to other sites. We are not responsible for the privacy practices or the content of such websites. To help ensure the protection of your privacy, we recommend that you review the Privacy Policy of any site you visit via a link from our website.

Passwords

The personal data record created through your registration with our website can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Children Under the Age of 16

We do not knowingly sell or share the personal information of consumers under 16 years of age.

How We Protect the Information that We Collect

The protection of the information that we collect about visitors to this website is of the utmost importance to us and we take every reasonable measure to ensure that protection, including:

We use commercially reasonable tools and techniques to protect against unauthorized access to our systems.
We restrict access to private information to those who need such access in the course of their duties for us.
We keep automatically collected data and voluntarily collected data separate at all times.
We use internal encryption on all data stores that house voluntarily captured data.

International Visitors

If you reside in the European Economic Area, European Union, Great Britain, or Switzerland, and you submitted personally identifiable information to the Company, and want to request a copy of, correct, delete, or limit the ways the Company uses the information, send an email to marketing@kpseafood.com indicating your request. The Company will use reasonable and appropriate measures to honor your request.

Consent to Terms and Conditions

By using this website, you consent to all terms and conditions expressed in this Privacy Policy.

Changes to Our Privacy Policy

As our services evolve and we perceive the need or desirability of using information collected in other ways, we may from time to time amend this Privacy Policy. We encourage you to check our website frequently to see the current Privacy Policy in effect and any changes that may have been made to them. If we make material changes to this Privacy Policy, we will post the revised Privacy Policy and the revised effective date on this website. Please check back here periodically or contact us at the address listed at the end of this Privacy Policy.

Questions About the Policy

This website is owned and operated by King & Prince Seafood If you have any questions about this Privacy Policy, please contact us at marketing@kpseafood.com or call 1-800-632-5464.

**This policy was last updated July 28, 2025.