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King & Prince Introduces New Mrs. Friday's® Beer Battered Shrimp Made with Sam Adams® Boston Lager and Tavern Battered® Extreme Haddock Fillets

Pub-Flavored Products Help Boost Operators Sales With On-Trend Application

Brunswick, GA - King & Prince® Seafood, a leading seafood manufacturer, launches two new Mrs. Friday's® products, Beer Battered Shrimp made with Sam Adams® Boston Lager and Tavern Battered® Extreme Haddock Fillets. Beer battered seafood is on-trend and continues to penetrate menus across all industry segments as interest in pub-style cuisine grows among consumers. With a made-from-scratch look, Mrs. Friday's® products help decrease food preparation time creating back-of-house ease for operators.

Mrs. Friday's® Beer Battered Shrimp made with Sam Adams® Boston Lager - Top quality shrimp are battered with a crispy, crunchy coating that is made with premium Sam Adams® to offer the favorite beer flavor consumers crave.

• Authentic- The brand name Sam Adams® beer flavor consumers value and operators appreciate for greater profit margin opportunities.
• Menu Versatility- Use for center-of-the-plate, baskets, combos, salads, sandwiches and appetizers for endless applications.
• Convenient- Place from freezer to fryer without the mess of hand battering.

Mrs. Friday's® Tavern Battered® Extreme Haddock Fillet - Over 60% of all restaurants menu beer battered fish and menu mentions have grown by 40%, both in appetizers and entrées (MenuTrends 2009).

• True Pub Flavor- Made with natural hops and brewer's yeast, the batter produces a crispy golden brown light texture and superior taste.
• Top Quality- All natural (no preservatives) whole muscle fillets.
• Great Value- Fish fillets are hand dipped for a made-from-scratch appearance.

"In developing new products, King & Prince® closely reviews industry trend research to sync with consumer taste preferences. Beer battered seafood is clearly a growing opportunity and now operators have two more proven products that are guaranteed to meet their expectations and patrons' desire for pub-style fare," said Senior Director of Marketing, Carla Dougherty.

For additional seafood products and recipes, visit www.kpseafood.com or call 1-800-564-1557.

About King & Prince Seafood

King & Prince is the only company that delivers seafood with no surprises, because from start to finish the operator and patron experience will meet expectations every time. By using only the best resources and minimal processing, King & Prince products have a flavor and texture that taste fresher than fresh. With one of the industry's most extensive global sourcing networks through Nissui, King & Prince follows sustainability guidelines so availability is never an issue. For 60 years, King & Prince Seafood has been delivering patron-pleasing seafood by following the strictest quality control procedures and maintaining food safety standards that exceed federal regulations. For more information about the company or its product brands: King & Prince, Mrs. Friday's, Oceanway and Pride of Alaska, visit www.kpseafood.com.

Media Contact

Susan Gunther

susang@marriner.com

410-715-1500 x140

With the recent Gulf oil spill, there are many questions and speculations about seafood. King & Prince Seafood wants to reassure our valued customers that the spill will not affect our seafood supply nor our product quality. Along with the rest of the industry, we support any and all efforts to quickly, efficiently and respectfully clean up the oil for the future benefit of the ocean, surrounding lands and anyone directly impacted.

Almost all of King & Prince’s seafood is obtained through our global sourcing. When combined with strict quality control procedures and safety standards that exceed federal regulations, you can trust we will continue our 60 years of successfully delivering flavorful, great-tasting seafood products. From start to finish, we will do everything to ensure our products meet operator and patron experiences every time.

Broader industry stats provided by the National Fisheries Institute will also help put the situation into further perspective:

• Only 2% of the seafood most Americans consume is harvested from the Gulf.
• Louisiana produces about 1% of the seafood Americans eat.
• About 83% of the seafood consumed in the United States comes from overseas.
• Shrimp are the most popular seafood Americans eat, but only 4% come from Louisiana, according to National Oceanic and Atmospheric Administration numbers from 2008; NOAA further  explains that, of shrimp consumed in the USA, 90% comes from overseas, mostly Thailand, Indonesia, Ecuador, China and Vietnam.
• Almost all the oysters Americans eat are harvested in the U.S., 67% in the waters off the Gulf states.

Since King & Prince offers such a broad product portfolio, we’d like to further offer specific and more clarifying information on each area:

1. Fish (Pollock/Cod/Halibut/Salmon/Whiting) – no immediate or long-term impact; harvest from the Bering sea, Alaska, Canada, north Atlantic and Chile.
2. Domestic oyster – no 2010 impact expected; source from Louisiana, Mississippi and Texas, and through our global supply we have alternative options.
3. Crab – no immediate or long-term impact; source crab meat from overseas.
4. Crawfish – no immediate or long-term impact; source crawfish meat from overseas.
5. Shrimp – minimal 2010 impact on supplies; shortages domestically will likely affect global shrimp pricing.

If you have any questions or would like to discuss further, please contact Carla Dougherty, Sr. Director of Marketing at 800.841.0205. We appreciate your continued business with King & Prince Seafood.

According to www.restaurant.org, 75% of adults are looking for healthier menu items.  But, as history has shown, people want the healthy benefits, but won't sacrifice taste to get it.  With King & Prince shrimp skewers, they don't have to.  Both varieties, Grillmaster and Classic Shrimp, start with premium, tender shrimp marinated to lock in the juiciness and flavor.  Grillmaster Shrimp Skewers feature a light water glaze to lock in the natural juiciness of the shrimp. The Classic Shrimp Skewers feature a buttery, garlic marinade that enhances the sweet tender shrimp flavor.   Both are versatile and perfect for operators wishing to prepare a premium shrimp on the char broiler, flat top or in the oven.  Pre-skewered for convenience and labor savings, these delicious shrimp are great served as a shrimp kabob entrée or salad, or a variety of uses on the menu.

 

            All King & Prince Seafood products and are backed by a 100% satisfaction guarantee; so you can count on serving the very best to your guests. For more information on King & Prince's selection of skewered shrimp, call 1-800-564-1557 or visit www.kpseafood.com

The key to meeting consumers' increasing appetite for seafood is with a wide selection from which your guests can choose.  Adding Mrs. Friday's Sensations® to your menu can give you big selection from one simple-to-use product.  Sensations® comes in two popular varieties.  Mrs. Friday's Lobster Sensations® features a blend of North Atlantic lobster meat and premium surimi seafood.  Mrs. Friday's Seafood Sensations® is a refreshing blend of cold water Bay shrimp and imitation King Crab. Whether hot or cold, both make delicious salads, steak or potato toppers, bisques or soups, sandwiches; even fillings for premium omelets at breakfast.  Bringing Mrs. Friday's Lobster or Seafood Sensations® into your back-of-the-house will give you the versatility you need to bring guests into your front-of-the-house.

            All King & Prince Seafood products and are backed by a 100% satisfaction guarantee; so you can count on serving the very best to your guests. For more information on Mrs. Friday's® Lobster Sensations® or Mrs. Friday's® Seafood Sensations®, call 1-800-564-1557 or visit www.kpseafood.com